Our Story

Diana O’Neill Niceley and Debra O’Neill Wilson are the proud owners of Doubletake Salon & Beauty Store.

Identical twins with a lifelong vision and passion for hair they honed their craft under mentor Michael Moore for 13 years after graduating from both High School and Michael’s College of Hair Design.

In 2014 they opened Doubletake Salon & Beauty Store in Florence and a second sister store in their hometown of Willamstown, KY a year later. After great success in Florence Doubletake Salon & Beauty was able to expand and relocate into it’s new location in the the historic Niceley Properties Building located at 264 Main St. in Florence, KY.